Dylan Brooke (Year 11, Selwyn) - Premier water polo player.
This term you’ll start to see our 2017 marketing campaign “Find yourself at King’s” again which has been updated to feature four new King’s students.
Many independent schools in Auckland advertise on billboards, online and in publications and in today’s increasingly competitive market it is important that we remain visible to those parents considering their options when it comes to sending their sons and daughters to independent schools. The campaign is very much about promoting our King’s College brand and also the students who represent our All-Round Education philosophy.
We’ve also developed our campaign messaging further to reflect feedback we received from market research which indicated that there are certain criteria prospective families look for in their choice of schools. These include the recognition, development and the realisation of the individual potential of each and every student, offering a wide range of subjects and activities and the preparation of students for tertiary studies and the real world.
This year we’ve selected two girls and two boys who not only embody academic success but who have been able to progress their passions while studying at King’s. Students featuring in our campaign include:
- Geneva Roy (Year 13, Taylor) – National debater
- Isobella Ng (Year 12, Taylor) – U18 National Hockey Champion
- Cameron Mataira (Year 13, Selwyn) – Multi-instrumentalist
- Dylan Brooke (Year 11, Selwyn) - Premier water polo player
As part of the development of the campaign Year 13 student George Li (School) has assisted with additional photography which will be used as part of our online communications.
Look out for the new adverts in Verve, The Hobson and Metro and North and South over the next few months as well as Facebook ads, and billboards across Auckland
We’d like to thank our students and their parents for agreeing to be part of the ‘face’ of King’s and congratulate them on their continued success at the College.